Karen Smith

Karen Smith – Business Development Director 

Karen has a broad understanding and knowledge of consumer marketing with over 20 years’ experience in the fitness, leisure and retail industry. She was recognised in the fitness industry when she was awarded the ‘marketing genius award’

Her previous roles include head of marketing for Legoland Resort, Esporta health clubs (now Virgin Active) and LA Fitness. Karen was also the Director of Fitnation, where she created a network of over 200 independent health clubs, and supported the business owners with their procurement, marketing, sales and staff training.

Karen is passionate about the fitness industry and is a regular participant in  Helen’s community classes as well as international fitness conventions. She has combined her business skills and passion to develop DYBO Academy.

It was just basically brilliant! I believe if we can get the word out there about this fantastic course and the DYBO's enthusiasm to deliver it and encourage Instructors, we can bring the love of 'franchise free' fitness classes back. I feel totally inspired and armed with my weapons to create and deliver fun and exciting classes that I love to teach. Thank you Helen and Karen you are both truly amazing
Ali Davis, Fitness Professional